August & September are the months when the 2023-24 sweet potato season starts to wind down. The climate controlled storage facilities have been protecting the inventory from the extreme heat this summer, preserving the crop for our late season sales. We have ample inventory to mitigate any potential supply gaps on all major varieties of sweet potatoes this season and our clients are enjoying the end of season quality while we continue to nurture the new crop along. Efforts are underway to start the ground curing process out in the fields so the transition between seasons is as smooth as possible. I am very pleased with the quality of product this season and I am hopeful that the 24-25 crop is equally impressive.
Reach out to your sales representatives regarding the transition timelines regarding specific varieties as not all varieties will start at the same time.
Also ask about end of season promotion opportunities that are still available for summertime sweet potato promotions. Encouraging consumers to incorporate sweet potato into their summertime menus is a great way to maintain sales in the category.
Looking forward to the new season, we are excited about the attention that sweet potatoes receive starting in the fall. We are already starting to coordinate holiday promotions, there are going to be excellent opportunities to promote sweet potatoes next season and advanced planning helps to ensure a smooth execution to your holiday promotional schedule. Please utilize our teams expertise and let us help guide your category to record sales.
Article by Jeremy Fookes ~ Director of Sales
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